The internet and the way people interact with it changes everyday. It seems like such a short time ago that I was logging in through a dial up modem listening to the screeches and squelches as the connection was being made.  I would patiently wait to browse through music on napster or search the world wide web with a strange little search box that said Google above it in bright colored letters. Fast forward to today and I am always connected through multiple devices spanning multiple networks with no thought about connecting or ever waiting for access to any song, video, or answer to any question that I need to know right this minute.

The way that I consume the internet has changed and it has changed for everyone. The idea of actively looking for a specific website or browsing multiple pages of information has changed; and with it the model for how a business owners or marketing agencies promote their brands and their image has changed as well. We have become a species that thrives on the ability to access relevant information instantly that allows us to weigh our options and make high level decisions.

So what is the point I'm trying to make?


Well, I got to thinking...

When did this happen?

When did I stop actively searching for websites for information and answers to questions?

When did search start having all of the answers, and where is all of this information coming from?

If you know me, then you know that I can't leave something like this alone and I'm willing to take it as far as I have to go to get an answer that satisfies my curiosity. I started by first looking at all of the different ways that Google displays search results and not just on a desktop PC. I opened Google Maps, Google mobile Search, and all kinds of apps that I frequently use... Google Trips, Google Assistant, Google Maps for mobile. The rabbit hole started getting way too deep and instead of  following it for hours I set some rules and goals for myself and I wanted to share my results with you.

I set a challenge for myself to sit for 30 minutes each day for an entire week and really look at Google Search from a whole new perspective. The goal was to open different Google Services and perform as many searches as I could come up with and document any and every occurrence in which the information in the search results came directly from Google My Business.

Here are my findings in each platform

Google Search (pc)

This method produced countless variations of search results based on the terms I used. I am still convinced that I am just brushing the surface of what is possible and the future of what is to come as Google continues to learn more about what attributes define businesses.
Google Search: pizza near me - The results of this search is a standard Google Local 3-Pack. This 3-Pack also contains a filter search just below the map and generates business descriptions with categories if the data is present in the Google My Business Listing.

Google Search: most expensive restaurant near me - The results of this search take into account the extra information I provided "most expensive" and filtered the search by highest priced restaurants. Price is calculated by Google based on crowdsourced data and menu prices in the GMB Listing.
Google Search: best sushi in cincinnati - The results of this search take into account the extra information I provided "best sushi" and filtered the search by only showing restaurants with a 4.0 or higher rating and auto selected the restaurant category sushi. Knowing that only 4.0+ ratings appear in the search for "top rated", or "best" makes it a goal for businesses to work extra hard to keep their customers happy and their review rating above 4.0. The category information is generated by Google and shows that providing detailed information in the GMB Listing allows Google to add this attribute data.
Step 1.) Google Search: things to do in montgomery ohio - The results of this search include a Google carousel or rich card view that produces local business listing information. The exact metrics that cause Google to choose the exact results it provides is unclear but I believe that it has to do with the type of business and the amount of events associated with the GMB Listing.
Step 2.) Click "More things to do" in previous search results page. - The results are a Google Maps / Google Search hybrid page that shows more results and allows you to select other options on the map. All information in this view comes directly from GMB Listings.
Step 3.) Click "travel guide" in previous search results page. - This feature is relatively new and mirrors similar features in the Google Maps app for mobile and the Google Trips - Travel Planner app.

Google Search (mobile app)

I chose to use the exact same search terms that I used in the desktop search to determine how much, if any, of the data in the results changed.
Google Search: pizza near me - The results of this search is very similar to the desktop search. The same information is present even with a smaller screen size. The main difference is the way that the search can be filtered. On a mobile device, Google auto-populates suggested filters as buttons instead of pull down menus.
Google Search: most expensive restaurant near me - The results of this search auto selects the option for "Upscale" in the filters tab. It's a little hard to see since it's cut off at the bottom of the screen, but the only other major difference in the mobile search is that a review is included in the Eddie Merlot Local Listing that has the word "expensive" in bold text. This strengthens the theory that Google continues to place a strong value on word in the reviews and their relevance.
Google Search: best sushi in cincinnati - The results of this search take into account the extra information I provided "best sushi" and filtered the search by selecting "Top Rated" and only shows restaurants with a 4.0 or higher rating. It also auto selected the restaurant category "Sushi". The results also added a review with the word "sushi" in it and even more interesting there is a rich data snippet included in the Cloud 9 Sushi Listing with an earth icon and the text, "Top 5 Sushi Restaurants". Upon further investigation the rich data snippet is being triggered by an article titled "Top 5 Sushi Restaurants" and was published on the website cincinnati.com in 2012.
Step 1.) Google Search: things to do in montgomery ohio - The results of this search include a Google carousel or rich card view that produces local business listing information. The exact metrics that cause Google to choose the exact results it provides is unclear but I believe that it has to do with the type of business and the amount of events associated with the GMB Listing.

Google Maps (pc)

The pc version of Google Maps continues to produce rich search results though the recent updates to Google Maps on mobile leaves me wishing for the same functionality on the pc. Let's take a look at some search results that are only possible with the information from Google My Business.
Before we even perform a search we can already see the impact the Google My Business information has made on Google Maps. On the left hand side of the screen you will see a list of business categories that are frequently searched in Google Maps. Each of these categories open into lists of popular Google Business Listings 
Step 1.) Google Search: restaurants - The results of this search produces local restaurant local business listings with the added search filter bar. The filter bar continues to point to the importance of building a strong Google business listing with all attributes filled out properly and a good customer review rating.
Step 2.) I selected least expensive and a rating above 4.0. The following results reflect only businesses with the attribute data and customer review ratings that I specified giving me a good list of choices for low cost highly rated restaurant.
Another great feature in Google Maps is the ability to click any business's description to reveal all of the highlights and attributes associated with the business. The GMB Dashboard allows a business owner to select some of these attributes but also uses rich data and user generated content to learn about businesses over time.

Google Maps (mobile app)

On June 28th, 2018 Google rolled out a major update for the Google Maps mobile app. The new material design was easily noticed by most users but many new features have still yet to be discovered by everyone. Nearly every added feature has been enhanced by the data available in business's GMB Listings. Let's take a look how much of an impact a fully optimized GMB Listing can have on the Google Maps mobile app.
Right off the bat you can see the new design shrinks the maps view and focuses on all of the ways that you can explore local businesses. Also pay close attention to the new options at the bottom of the screen, especially the new "For you" button.
The Google generated categories in the explore tab has been enhanced and contains richer categories. For example, instead of listing basic categories like "restaurants",  Google has created more descriptive more relevant categories like, "Bars and Pubs", and, "Drive Thru Options". Google has taken into account how users search online and built out the categories to meet their needs in a very elegant way.
One of my favorite new features added in the newest update is the "Foodie List". It can be found by scrolling down in the explore tab. This feature is very useful for someone looking to find a great unique restaurant in their local area. I have yet to put in the time yet to find out exactly what data metrics Google is using to create this list but its on my short list of topics to dive much deeper into over the coming weeks.
Google Maps for mobile now includes an "Events" button. This new feature adds the ability to zoom into any area of the map and events happening in the area begin to appear. You can select different ranges of dates depending on if you want to know what's happening today or this weekend. I can't think of a more important reason to add event posts to your Google Listings along with rich citation data on sites like Eventbrite or a public Google calendar on your webpage.
Well I guess it's time to get personal. Google has went and created a specific page just for me on Google Maps titled appropriately, "For you". It's features like this that make me so happy that I have trusted Google with my location data and search history. I have found myself checking this page on my Google Maps app daily since it arrived.
The "For you" section of the Google Maps app includes a new trending list everyday ,as well as, the "match for you" feature in the image above.

Google Assistant (mobile app)

The "Okay Google" feature on your mobile phone takes Google Business Listing information and uses it to answer questions and even perform tasks. For example I can ask Google to "call Don's Auto Repair in Blue Ash" and without even touching my phone I am being connected with the receptionist Karen and scheduling an appointment to get my car looked at. Without a Google My Business Listing, Google would not be able to perform this operation.
"Okay Google", "how do I get to CVG Airport" - I'm still amazed at how well this works. I mean I understand exactly how it works but that doesn't make it any less amazing that it does. The days of clicking and typing searches into our devices will be behind us sooner than we think.
"Okay Google", "Advanced Online Insights" - Hmmm. That's everything I need right there in search. No typing, no clicks, just the exact info I need. GMB, ftw!

Google Calendar (mobile app)

What is this doing here you ask? Well if you type the business name into the location for an event or meeting you get the cover image for the business in your agenda and detail view in your calendar. GMB is everywhere!
GMB even makes an appearance in the Google Calendar app on a mobile phone.

Google Earth

The Google Earth software interface may look a little dated but it is still one of the richest datasets on the planet, see what I did there. :)
Google Earth contains datasets from many different Google Products and GMB is no exception.


Google Trips (mobile app)

This app has been a huge asset to me as I have traveled over the years. It gets most of its data from GMB Listings and many of its features are starting to show up in Google Search and Google Maps.
The main interface to the Google Trips app is, in my opinion, perfect. It elegantly gives you access to any reservations you have made for your trip by scraping the information from your gmail account. It also gives great recommendations for things to do in any city along with pre-planned day trip activities.
Things to do - Google curates a list of popular places and activities based on information in GMB Listings. Business Listings that are on these type of lists are the most visited places in a city.
Day Plans - Not only does Google share things to do in a city it collects multiple locations and builds a group of places that can easily be visited in a single day with directions and detailed information.
Day Plans - The map view in Day Plans gives you not only good recommendations of where to visit but how to get there. 

Google Reminders

This one is not on everyone's radar but I use this feature quite a bit. You can tell the Google Assistant to set a reminder message for the next time you are at a specific place or business. It will notify you the next time you are at that place of your reminder message.

100,000+ Websites and Mobile Apps

Another interesting fact is that Google allows developers to access the Google Maps API to create rich datasets to use in their mobile apps or websites. This accesses the Google My Business Listing information in all sorts of interesting ways. A local developer has a new app that is nearly out of beta and it uses GMB Listing information as one of its key components. The app is called DateCrawl and it provides date activities and restaurant recommendations based on price, distance, activity level, and attire. The app then searches for restaurants and activities near your location and provides prebuilt dates with several activities based on your search criteria. I have provided some screenshots to show how GMB Listing data is used by third parties in their apps and software.
All of the business information and images used in the app come directly from the Google My Business Listings.
All of the business information and images used in the app come directly from the Google My Business Listings.


Google Home (no screen)

Well, I can't exactly add any screenshots here. Google My Business Listings are the key to having your business information available on any Google Home or Google Assistant device. Google uses all of the data to allow someone to search for businesses and also allows several actions to be performed. Here are a few common ones that use the GMB listing data...

How do I get to name of business
Call name of business
Is name of business open?

Google Lens

This amazing app is still in its infancy but already is beginning to become a way that I am searching more frequently. You simply open the app and Google Lens uses a live view of your camera and starts searching objects and places in the real world. This is the first step in real-time augmented reality that adds another layer to the way we will be searching in the future.
No typing, no clicks, no voice, just point your phone at the real world and get search results. Does it seem important now that Google has a rich set of data about your business? Have you ever heard of a free service for business owners called Google My Business? Well, it's the future!

If I told you 10 years ago that you could point your phone at Sinclair Community College and it would not only recognize it but it would do it instantly would you believe me? 
If you made it to the bottom of this post then you may be as crazy as I am. I hope that you have seen Google My Business used in a way that you hadn't seen before. Also, take a moment and think about how you can use many of these scenarios to let potential clients know that their Google Business Listing may be showing up in more places than just the front page of Google.

Feel free to share your own examples of places you have seen GMB listing data used online and reach out anytime with feedback or questions.

written by: Joseph Danzer
email: sales@advancedonlineinsights.com

Google adds new features to the Google My Business Dashboard all of the time and many appear without any notification whatsoever. I am in and out of the dashboard multiple times per day and I am even surprised by the amount of changes and new features being added. One of the most recent additions that every business should be aware of is the "Add business description" field that recently showed up in the Info Tab in the GMB Dashboard.

If you are truly optimizing your business listings to their full potential then you must fill out business description dialog box. Once your business description goes live it will display on a desktop search for the business like the example in the picture below. The bigger benefits are the advantages that the Google search algorithm will now have even more relevant data that is directly associated with your business right in its own platform.

Many times when a new feature like this shows up there is no accompanying documentation on the Google support page to give us more insight in how to format the information or even what data Google expects you to provide. Luckily in the case of business descriptions Google provided a very in depth guide to exactly what it is looking for and an even more in depth list of what you should NOT do. I have copied the Google support documentation below. Check it out and get those business descriptions added to all of your listings! 

Google Business Description Support Documentation

Enter a brief description of your business—what you offer, what sets you apart, your history, or anything else that's helpful for customers to know. Focus primarily on details about your business instead of details about promotions, prices, or sales. Do not include URLs or HTML code, or exceed 750 characters in the description field. For the full list of guidelines, read Business description guidelines.
Example:  We are an independent ice cream shop located steps from the center of town, and are proud to be the favorite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavors of homemade, hand-churned ice creams and sorbets year-round, and the pizza oven turns out New York-style pies every day from midday until close. Come see us today!

Business description guidelines
Published content should highlight what makes your business unique. You can use this field to provide useful information on services and products offered, as well as the mission and history of your business.
You should be upfront and honest about the information provided, focusing on content that is relevant and useful to your customers to understand your business.
Content published in this field should not:
  • Be misleading to users. Do not provide inaccurate or false information about your business or the services and products offered.
  • Display low-quality, irrelevant, or distracting content. For example, misspellings, gimmicky character use, gibberish, etc.
  • Focus on special promotions, prices, and offer sale. Examples of content not allowed include, "Everything on sale, -50%" and "Best bagels in town for $5!"
  • Display links. No links of any type are allowed.
  • Display offensive or inappropriate content:
    • Harassing, bullying, or hateful content. Published content must not promote hatred or incite violence against individuals or groups based on ethnic origin, religion, disability, gender, age, veteran status, sexual orientation, or gender identity.
    • Content containing obscene, profane, or offensive language.
    • Content promoting and encouraging violence or terrorist activities.
    • Sexually suggestive or explicit content. Content must not include profanity, sexually graphic and offensive slang terms, terms that are common signals for pedophilia, content that promotes pedophilia, bestiality, or sexual violence, or content that promotes escort services or other services that may be interpreted as providing sexual acts in exchange for compensation.
  • Display unpermitted content:
    • Do not upload content related to the sale of dangerous and illegal products or services.
    • Do not upload content that exploits or abuses children.

Bonus Tip

Google has also added another field to find out more information about businesses; Open Date. You should enter the date that the business opened at its specific location. It's meer speculation but I believe this will give the Google algorithm more information to match against traffic to your listing and they will probably do some cute updates to your listings, such as, anniversary dates, etc... I have already seen a new business that just opened add their open date as the current date and for 2 weeks they had a neat little, "Grand Opening" sign auto-generated on their business listing.

I have listed the accompanying Google Support Documentation below.

Enter the date your business first opened at its current location. If you don't have the exact date, you can enter only the year and month. The opening date can't be a future date.

If you find this information helpful but would rather have a local marketing professional manage this task for you, I would be happy to refer you to one of many local marketing agencies that have been certified by Advanced Online Insights.

written by: Joseph Danzer
email: sales@advancedonlineinsights.com

Mary Meeker Internet Trends 2018

Mary Meeker is a well regarded research analyst mainly focusing on emerging technologies and marketing trends for the past 32 years. She currently works at Kleiner Perkins as the team leader of the Digital Growth Fund program. Her previous experience includes a position as  managing director at Morgan Stanley for 20 years and a writer of countless industry-defining books over the past 3 decades.
Mary produces an in-depth report each year summarizing her findings highlighting several trends across various industries and markets. This year's report is a meer 294 slides, many of which, point to how important online sales and marketing has become year over year in several markets and are all well cited and documented. I always learn something new each year from the report and there is a lot of great information that can be added to your sales materials and spark topical conversations with your clients.
There are many slides that deal with search and online product sales. The image above is a perfect example of a great conversation starter for talking about the power of optimized Google My Business Listings. A 900% increase in the way that online search has changed in less 2 years is something we should all be paying more attention to.

Click Here to take a look at the entire report


written by: Joseph Danzer
email: sales@advancedonlineinsights.com



One of the first steps in setting up a Google Business Listing is choosing the primary and additional categories of a business. These categories give Google a starting point to begin to add the business listing into local search based on the relevance of the search terms to the services the business provides. If you have never read through the Google My Business support documentation regarding categories I will make it easy for you. I have copied it below. Google's documentation does a great job of spelling out how it expects for the categories to be selected and takes it to the next level by citing specific examples and some of the finer details.

Categories


Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you:
  • Use as few categories as possible to describe your overall core business from the provided list.
  • Choose categories that are as specific as possible, but representative of your main business.
  • Do not use categories solely as keywords or to describe attributes of your business.
  • Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.
Select categories that complete the statement: "This business IS a" rather than "this business HAS a ." The goal is to describe your business holistically rather than a list of all the services it offers, products it sells, or amenities it features.

You should focus primarily on adding the most specific categories for your business; we'll do the rest behind the scenes. For instance, when you select a specific category like "Golf Resort", Google implicitly includes more general categories like "Resort Hotel", "Hotel", and "Golf Course." Feel free to skip adding any category that seems redundant with a more specific category you selected. If you can't find a category for your business, choose one that is more general. Google can also detect category information from your website and from mentions about your business throughout the web.

For example:
  • "Papa John’s" offers pizza takeout and delivery but does not offer on-premises dining. It should use the category "Pizza Delivery" and additional category "Pizza Takeout" (instead of the less specific "Delivery Restaurant" or "Takeout Restaurant").
  • "Navy Federal Credit Union" should use the category "Federal Credit Union" (rather than the less specific "Bank").
  • "Super 8" is a motel with an onsite swimming pool. It should use the category "Motel" rather than "Hotel" and should not include "Swimming Pool" as a category.
  • "24 Hour Fitness" should choose the category "Health Club" (and not its amenities "Gym" or "Swimming Pool").
  • "A1 Check Cashing" should use the category "Check Cashing Service" (rather than the less specific "Banking and Finance").
  • "Wendy’s" is a fast food hamburger restaurant that also offers some desserts on its menu. "Wendy’s" should choose the category "Fast Food Restaurant", and the additional category "Hamburger Restaurant", but not use the category "Dessert Restaurant".
  • If your business contains another business that your organization does not own and operate, only use categories that represent your business.
  • "Starbucks", which has the category "Coffee Shop", is operated inside "Barnes and Nobles", which has the category "Book Store" (and does not have the category "Coffee Shop").
  • "Cardtronics ATM", which has the category "ATM", is operated inside "7-Eleven", which has the category "Convenience Store" (and does not have the category "ATM").
  • "Nobu" has the category "Restaurant" and is operated inside "Hard Rock Hotel", which has the category "Hotel" (and does not have the category "Restaurant").
  • The following types of co-located businesses should each have their own page. If you need to use both categories for the same business location, create two pages instead. Be sure to use a different name for the second business (also see "Departments").
  • A Restaurant/Cafe/Bar inside of a Hotel/Motel
  • A Pharmacy inside of a Supermarket/Grocery Store
  • A Gas Station next to a Supermarket/Grocery Store

Google Updates the 3 Pack and Display Results for Additional Categories


Additional categories is a key part of optimizing a Google Business Listing. This is one of the highest ranking factors that adds search frequency of a listing. On Monday April 16th, 2108 Google made a minor tweak to the way that the Google Local Search results are being displayed and showed a fact that we already knew, the additional categories were being scraped to find relevant businesses based on the keywords used in Google Search.



If Google determines that the business listing's additional category is more relevant than the primary category based on the the keywords used in the search, it will show the additional category instead of the primary category in the Google Search 3 pack.



In this example you can see that the additional category is carried over with the listing on the left hand side of the screen, but that the listing displays the primary category once selected in the detailed view on the right.

Learn More

To learn more tips about optimizing your Google Business Listing sign up for our monthly newsletter or attend one of our free advanced Google My Business trainings.

How often should you add images to your listing? 

Everyday. Well that's a bit too much, but frequency really does matter. If you need a definite answer I would say no less than 1 photo per month. By taking advantage of the Advanced Online Insights analytics tool we can see that when an image is added to the GMB listing we see an increase in various search metrics. Currently the largest increase appears to be in Google Maps and Discovery Search metrics.

What file format and resolution should you use? 

File Format: The most used file extension for images is JPG and PNG images. We mainly stick to JPG images on the Google My Business Listings. PNG images can contain transparency and this can cause issues when the image is displayed on various background colors.
Resolution: The size of the image does matter. If the resolution is too small then Google will not display the image or it will demote it to the bottom of the gallery. 16:9 is a solid ratio to use and the following resolutions have all been proven to be supported by Google.

    

  • 1280 x 720 - HD resolution
  • 1920 x 1080 - commonly also refereed to as HD or 1080
  • 2560 x 1440 - commonly known as QHD or Quad HD resolution

Why Geotagging your images is important?

Geotagging your images gives Google another data point to use to reference your photo. Think of it as adding a key piece of information that allows the Machine Learning Algorithm to eliminate billions of search results that would not be relevant based on the location of your photo.

Does the filename or metatags matter?

Let's just say that it used to matter so much more before Google started using Machine Learning Vision to create keywords for the images in your Google Business Listing. It is still very  important to name the photo and add a title tag to the image. When naming the image and title tag think about relevance and the most prevalent object or theme in the image.


What type of photos should I use to represent my business?

When choosing the images that you will add to your GMB listing think about relevance. Better yet, think about the way an image not only defines your business but actually provides proof that you are who you say you are? Before the Google algorithm starts to build out a digital summary of your business it first wants to make sure that your business truly exists and it needs real world confirmation to be confident that you should be in it's search results.


Now you know, but knowing is only half of the battle.

Now that you know the most important aspects of optimizing your images for your GMB listing, let's talk about the best ways and workflows to get your images optimized and uploaded to your listing.


Image Optimization Software

There are many different software packages and online tools to modify and optimize images for the web. I have worked with several software packages over the years and I can safely say that I have found that Adobe Lightroom is by far the easiest and most efficient tool available to optimize your images. It allows you to create a workflow to easily name, tag, edit, and add location information to your images all in one dashboard. It even has the ability to process multiple photos at one time to speed up your workflow. The software is sold by Adobe as a subscription and costs $9.99 per month and comes with both Adobe Lightroom and Adobe Photoshop.


Image Processing Workflow

When processing images for the Google My Business Listing it is best to build a repeatable workflow that can be used and refined over time. As mentioned above I use Adobe Lightroom and my workflow contains the following steps for adding multiple images to a Google My Business Listing.

  1. Import images into Lightroom
  2. Adjust the color, tone, and brightness
  3. Add a filename and title tag to the images
  4. Add location data / geotag the images
  5. Export the images with the appropriate image ratio and resolution
  6. Upload the photos to Google My Business

Google Cloud Vision

Alright, I am always being accused of burying the lead. I don't look at it that way at all though. I believe that if you took the time to read this far then you deserve the best tip that I have to offer when it comes to optimizing the images for your GMB listings. 

Introducing Google Cloud Vision

We have known for a long time that Google uses its machine learning AI to look deeper into images that are associated with your Google Business Listing. We have also seen that it can have a high impact on the relevance score and discovery search frequency for your business's local search results. The questions that we ask over and over again are, "What does it see in the images?" and "How accurate are the results?" and "What are the most relevant images for my business?"

Well, we can now confidently answer some of those questions thanks to the release of the Google Cloud Vision API. Google has a long track record of being transparent when it comes to the software and tools that it uses to generate its search results. The Google Cloud Vision software is the AI behind Google Lens and many other machine learning projects that deal with image recognition and content detection. We could drone on and on about all of the cool features and use cases but let's just get down to business and see what it can do for our purposes pertaining to Google My Business image optimization.

Let's start off by going to the Google Cloud Vision website and taking a look at the new "Try the API" feature.


  1. Drag an image into the "Try the API" box on the site.
  2. I chose an image of a handsome young fellow.



Let's dig in and understand what all we are seeing here and how we can apply it to relevant image selection for a Google Business Listing. 

The first tab that is created is Faces. This tab is only available when Cloud Vision sees a face in the image and it is quite interesting to me that its main goal it to gauge the emotion being displayed in the images.

The second tab, Labels, shows attributes that are available in the system without using any reference to the web. These attributes are also rated by percentage of confidence that the Cloud Vision has that they are correct. I'll be honest I'm a little salty that Cloud Vision is only 93% confident that I am a man.

The third tab, Web, is where things get even more interesting. The results under this tab take into account information on the internet giving Cloud Vision the ability to associate even more attributes and keywords with the image. This is a very powerful amount of information that you can use to find out if the image has outside associations or history on the internet that make it more relevant for your listing. This is also a good test to find out what sources that Cloud Vision uses to associate build attribution for images on the web.

The final tab we will discuss is Text. The text tab shows how well the Cloud Vision OCR, Optical Character Recognition, feature can read text in the image. Some text that is easily read by a human in an image can be somewhat difficult for a machine to figure out. People quickly distinguish text even when the letters are in a strange font or slightly obscured by another object, like tree limbs or shadows. Machines can have a hard time filling in the blanks when there is a shift in color tone or the text is not clearly visible.

Final Thoughts

Well, there you have it, everything that I think about when I am choosing and processing images to add to a Google Business Listing. I know it feels like it can be a lot, but when I choose to do something, I am more of a do it right or why bother doing it at all kind of guy.  I hope that the above information has been presented in a way that makes sense and is helpful for the next time you add images to your Google Business Listing or website. Feel free to reach out with other tips about how you optimize your images or any questions regarding image optimization. 

If you find this information helpful but would rather have a local marketing professional manage this task for you, I would be happy to refer you to one of many local marketing agencies that have been certified by Advanced Online Insights.

written by: Joseph Danzer
email: sales@advancedonlineinsights.com

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